For a result, these LinkedIn figures are indirectly equivalent With all the figures for other social media platforms released on this webpage, or inside our Digital 2024 studies.

The corporate’s regularly revised viewers numbers propose that Fb Messenger’s advert achieve in Hong Kong was equivalent to 26.0 % of the overall population At the beginning of the yr.

Even so, as we observed from the Facebook segment earlier mentioned, variations in the viewers get to figures revealed in Meta’s ad preparing tools never essentially correlate with Over-all changes in its platforms’ Lively consumer bases.

Nonetheless, make sure you note which the figures released in X’s arranging instruments seem like liable to substantial fluctuation – even over shorter periods of time – and these anomalies might effects the dependability and representativeness of this variation data.

To learn more about these adjustments, be sure to see this article, as well as our thorough notes on data.

“Estimated audience size is not really a proxy for regular or day-to-day active people, or for engagement. Estimates aren’t created to match inhabitants, census estimates or other resources, and may differ depending on variables for example the number of accounts across Meta technologies somebody has, the number of momentary visitors are in a particular geographic site in a given time, and Meta user-documented demographics.”

Take note: ByteDance’s promotion methods only publish audience gender data for “woman” and “male” buyers.

Meanwhile, TikTok’s advert access in Hong Kong was such as 1.0 per cent in the nearby World-wide-web user foundation more info at first of the year, in spite of age.

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Allow’s consider a closer have a look at what the newest quantities tell us, beginning with some beneficial context concerning the population of Hong Kong.

▶ Looking for more Instagram stats? Click this link to examine our in-depth Instagram data for every place on earth.

Dig further: for the latest insights into Online adoption and use around the world, stick to our regular Worldwide Statshot experiences.

Be aware: Meta’s promoting assets only publish audience gender data for “woman” and “male” customers.

This contrasts Along with the gender data made available during the advertising and marketing tools of platforms like Facebook, which relies on the gender that end users them selves enter in their particular profile.